our consumer behavior
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In a healthy environment
In January 2021, VerySmartPhones pledged to support the Almighty Tree association by donating 1,- euro for every phone sold, thus contributing to the reforestation of Kenya.
For every euro donated, we will plant a tree. Because forests promote biodiversity and are our best chance against climate change.
Join us in creating the forests of tomorrow.
TONS OF CO2
ABSORBED IN AVERAGE
In tropical Kenya, trees sequester carbon from the atmosphere and return it to the soil, but they also improve fertility, water retention and biodiversity.
Locally, one of the biggest threats to forest coverage is the charcoal and tobacco production as well as the collection of firewood. Raising community awareness is essential to reduce deforestation in wooded areas. Since 2019, EMAUA has taught 15,400 young people about the vital importance of trees for human life.
Agroforestry has the potential to reconnect trees and agriculture, as farmers around the world have long considered trees as pests. However, when well managed, trees improve crop yields because they increase soil fertility and water retention, while simultaneously enhancing biodiversity.
Tree shoots are distributed in schools with teachings on their vital importance for humanity. The lessons are accompanied by planting sessions, which serve as practical training on how best to plant trees for optimal survival. Trees are linked to all positive changes whithin a community. While a huge amount of trees could offset humanity's greenhouse gas emissions, a small number of trees can significantly improve the lives of communities at the local level. They improve soil fertility, improve soil water retention, provide medicines and cooking wood.
REFORESTING TROPICAL AREAS
Reforestation in tropical regions is one of the best known ways to sequester carbon and combat climate change. Thanks to their strong growth, tropical trees store a lot of carbon in their systems.
The team in Kenya is made up of local staff and employees with diverse skills ranging from traditional agriculture to engineering and education. Its 10 members have enabled the organisation to develop activities throughout the entire Teso North region (260 km2, the size of the district of Geneva), and to start developing activities in neighbouring regions. The results of EMAUA are due to the strong integration of EMAUA into the local fabric and culture, as well as a collaborative approach within the team.
A SWISS FOUNDER
Julien Kauer is the founder of EMAUA. In 2015, he decided to leave everything behind to launch a food self-sufficiency project in a primary school in Malaba (Kenya), 40 km away from the current project. He lived there under local conditions and learned to speak fluent Swahili. Self-taught with a passion for agro-ecology and the regeneration of ecosystems, he now lives between Kenya and Switzerland, where he regularly gives lectures.